We at STStore (Pty) Ltd respect your privacy and value the relationship we have with you. Your visit to this website is subject to this Privacy Policy and our Terms & Conditions.

This Privacy Policy describes the types of personal information we collect at the ST Store website, currently located at (this “Site”), how we may use that information and with whom we may share it. Our Privacy Policy also describes the measures we take to protect the security of this information as well as how you may reach us to update your contact information, remove your name from our mailing list or ask us any questions you may have about our use of your personal information. It also explains how you may elect to stop receiving communications about our products and services.

As the owner and operator of this Site, STStore (Pty) Ltd may need to collect, store and use information about users of this Site. STStore (Pty) Ltd recognizes the importance of protecting any personal information collected and respects the privacy of visitors to this Site. For purposes of this Privacy Policy, the terms “personally identifiable information” and “personal information” refers to all information about you as an identifiable individual, such as your name, e-mail address, phone numbers, information provided by you when filling in forms or surveys on our Site and, details of your visits to our Site.
Please note that this Privacy Policy governs only information provided to STStore (Pty) Ltd. It does not govern any other information or communications that may reference STStore (Pty) Ltd, such as communications from STStore (Pty) Ltd pop-up shops or stores located within brick and mortar retail stores or at third-party events. If you link to another website from this Site (“third party link”), you are subject to the privacy policy published on, and in respect of, that website.

Use of Personally Identifiable Information

You may choose to provide us with personal information when you visit our Site. For example, if you decide to complete a user registration form or complete an online survey, you may be asked to provide certain information such as your contact information (name, email address, mailing address, and telephone number).

If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information.

Communications to Serve You

If you have elected to provide us with your contact information, e.g. by registering at this Site, emailing our Customer Service department or placing an order, we may provide you with service related announcements concerning this Site or contact you regarding your customer service requests or your order. For example, all registered users will receive a welcoming email to confirm their registration. We may also contact you to respond to product questions or concerns that you may express. These types of communications are necessary to serve you, respond to your concerns and to provide the high level of customer service that we offer our customers.

Opt-In Communications

In addition to the essential service related announcements that we will send you as described above, if you opt-in during the STStore (Pty) Ltd registration process or at other times when you submit personally identifiable information, the information you provide may be used to create and deliver to you our newsletters, surveys or other communications containing product and event information, fashion tips or promotions (“Opt-In Communications”). For example, we may look at what you have previously ordered in an attempt to tell you about promotions that will be of particular interest to you. If you prefer not to receive such Opt-In Communications, please do not opt-in to receive these communications or, if you are giving us your details when placing an order, please opt-out when given the opportunity to do so. If you do opt-in (or if you do not opt-out when placing an order) and later decide that you would no longer like to receive these communications, see then “Your Choices” Section below.

Customized Service

We may use your personal information to provide you with customized service and use of this Site. For example, we may suggest products that would be of particular interest to you, inform you of events or STStore promotions, and share fashion tips and style techniques.
Technologies that allow us to customise your experience on this site:
We use various technologies to collect information about your visit to this Site and to enhance and customize your experience on this Site. For example, we may collect the numerical Internet Protocol (IP) address identifying your computer or device which may indicate your geographic location. In some instances, we may use these technologies in combination with the personal information you provide on this Site. These technologies may provide a variety of information such as whether you have visited this Site before. They also may enable you to save your preferences. Each technology is explained below.

Web Beacons and Tracking Links

Web beacons (also called clear gifs and pixel tags), tracking links and/or similar technology consist of a few lines of code and are embedded on the pages of this Site. They are often used in combination with cookies and are often not visible to the user of this Site. Web beacons may relay information to third parties such as our service providers and may be used in order to track customer response to certain advertising, to better target interactive advertising and to enhance customer support and usability. If you reject our cookies (see “Cookies” Section below), you will prevent Web beacons from relaying this information about you and may limit your use of some of the features of this Site.


Browser cookies are bits of text that are placed on your computer’s hard drive when you visit this Site. Flash cookies are similar to browser cookies except that they can store data more complex than simple text and are stored in your browser rather than on your hard drive.

You can have your browser and/or plugs to your browser, such as flash, notify you of, or automatically reject, cookies. If you reject our cookies, you may still use this Site, but you may be limited in the use of some of its features.

Third Party Web Analytics Services

We may use third party web analytics services on this site or our mobile applications, such as those of Adobe Site Catalyst and/or Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the site. The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the website. You may deactivate the ability of these analytics services to analyze your browsing activities on this site. To exercise your choice with respect to their collection of information on this site:

  • To disable the Google Analytics cookie and any other third party web analytics service provider cookies, some browsers indicate when a cookie is being sent and allow you to decline cookies on a case-by-case basis.

Targeted Advertising

We also may contract with third-party advertising networks that collect IP addresses and other information through the use of cookies, web server logs and web beacons on our websites and emails; on third-party websites and emails; and on our advertising placed on third-party websites. They use this information to provide advertisements about products and services tailored to your interests (including for companies not affiliated with us). You may see these advertisements on our websites and other websites. This process also helps us manage and track the effectiveness of our marketing efforts. The information we share and with whom we share it:

We will not provide your personal information to third parties for their use in marketing their products or services to you without your consent, except as described in the “Business Transfers” Section below. In addition, we do not sell or otherwise disclose personal information about visitors of this Site except as described below.

Third Parties

We may retain other companies and individuals to perform functions on our behalf consistent with this Privacy Policy. Examples include data analysis firms, customer support specialists, email vendors, webhosting companies and fulfilment companies (e.g., companies that coordinate mailings). Such third parties may be provided with access to personal information needed to perform their functions but may not use such information other than on our behalf and in accordance with this Privacy Policy.

In addition, in some instances, you may be offered the opportunity to consent to the sharing of your information with a third party such as an event or promotion co-sponsor. If you consent, we will share your information with such third party and the information you provide may be used by such third party for their own purposes and in accordance with their own policies.

Business Transfers

As we continue to develop our business, we might sell certain of our assets. In such transactions, user information, including personal information, generally is one of the transferred business assets, and by submitting your personal information on this Site you agree that your data may be transferred to such parties in these circumstances. You may choose not to have your information transferred as a business asset by contacting us as described in the “Your Choices” Section.

Compliance with Law and Fraud Protection

We may disclose any information we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. In addition, we may disclose any information when we believe, in our sole discretion, disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with suspected or actual illegal activity.

Special Events

If you elect to participate in any promotions, sweepstakes, surveys, questionnaires or other events during your visit to this Site, the rules or terms and conditions for those events may indicate that your personally identifiable information will be shared with third parties. By choosing to participate and submitting your personally identifiable information with respect to such events, you consent to disclosure of your personally identifiable information to such third parties. This Site is not responsible for, and disclaims all liability for, any use of the information you choose to provide to such third parties.

Transfer of Data to other countries:

The Affiliates, STStore (Pty) Ltd and third parties who may receive your personal information in accordance with this Privacy Policy and the databases in which your personal information is stored may be located at facilities located across the world and not necessarily in South Africa.

Minors’ Privacy

If you are under eighteen years of age, you may browse this Site. However, you may not provide personal information to us. This Site is not directed to minors under the age of eighteen and we do not knowingly collect personal information from minors under the age of eighteen on this Site. If we become aware that we have inadvertently received personal information from a visitor under the age of eighteen on this Site, we will delete the information from our records.

How We Protect Personal Information

We implement various security measures in accordance with industry standards to protect the security of your personal information. Your personal information will be stored at facilities located across the world and not necessarily within the Republic of South Africa. If you have any questions about security at this Site, you can send an email to

Third Party Links

This Site may contain links to or from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This Privacy Policy applies only to the information we collect on this Site. We encourage you to read the privacy policies of other websites you link to from this Site or otherwise visit.

Updates to our Privacy Policy:

We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. The revised policy will supersede and replace any previous policies with effect from the date on which it is posted on this Site. We suggest that you periodically consult this Privacy Policy. Please find the effective date of the Privacy Policy at the top of this page.

Your choices

Accuracy of your Information

We will take reasonable steps to create an accurate record of any personal information you have submitted through this Site. However, we do not assume responsibility for confirming the ongoing accuracy of your personal information.

It is very important that the information that STStore (Pty) Ltd has about you is accurate and current. If you would like to receive a copy of the information we hold about you (subject to our right to charge you a fee to cover our expenses in this regard), to check, correct or update your information, or if you would like to ask any questions about this privacy policy, please email

Updating Your Information

If you would like to update your contact information, you may do so by sending an email to:

Opt-Out and Managing Your Preferences

You may opt out of receiving future Opt-In communications when you register at this Site or otherwise provide your contact information to us. You may change your preferences at any time by clicking the “unsubscribe” link at the bottom of each Opt-In Communication e-mail you receive, or by emailing us at:


We have taken great measures to ensure that your visit to this Site is an excellent and happy one and that your privacy is constantly respected. If you have any questions, comments or concerns about our privacy practices, please contact us by e-mail at:

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